1 Sketch, 70 Countries, Millions of Tins.
16 November 2011
For my very first project at art school I went straight up the stairs to the Illustration department and asked a new friend to draw something for me. I had the idea, but he was the better artist, so we worked together and produced a stronger, better result – plus it was finished on time! From then on I never looked back…
Some people call it lazy, but I have always believed in working with talented people, whether they’re Illustrators, photographers, writers, branding consultants, signage experts or other graphic designers. Nick and I are firm believers in the collaborative process and realised at an early stage that clients love to be part of this process too.
We love the process of commissioning someone new who is perfect for the project, and sitting down with them to sketch, debate and eliminate. Slowly you see an idea coming to life. The bottom line is that everyone gets better results.
It’s like being in a band. You need specialists. Lead guitar, drummer, violinist, whatever. People who play their instrument in a way that is unique to them. Arranged in order and layered and blended to create a sound that is greater than the sum of its parts.
We commissioned Dan Funderburgh, a New York artist, who we had previously worked with on Soho House to work with us on the latest Gift Tin from Chivas Regal. We knew he was an incredible technical artist who loved ideas and worked quickly, which was essential as the job had to be completed in a couple of weeks.
Here are a few of his thoughts and developments that went into producing the gift tin. He took our idea and produced a sketch. This one sketch grew and developed into something that exists across millions of tins, sold in 70 different countries.