The Year Ahead
5 January 2012
Here at NB we’re always looking forward, so it’s only natural that after wading through our inbox’s and putting up our new Stendig Vignelli calendar we started to chat about the year ahead for NB. We’re entering our 15th year of business and it’s a big one – some exciting projects lined up for our much loved clients, new and old.
We’re not just thinking about ourselves though, that would be rude. What does 2012 have in store for the wider world of branding and communication? With the Olympic games on the horizon will consumers finally reach breaking point, a saturation level after the incessant bombardment of Olympic tie-ins and special editions of everything, endorsed or otherwise?
There will be life after The Games, but what will it look like? Mind you, by the time the last firework in the closing ceremony fizzles into the clouds most businesses will be preparing their Christmas salvo.
Before all that of course we’ve got the Queen’s Diamond Jubilee – 60 years of HRH and surely a prime opportunity for retailers and businesses to capitalise on. Whether it will spawn the same slew of illustrations, knick-knacks and things of beauty and humour from the design community as last year’s royal wedding remains to be seen.
On the subject of retail, December’s Portas Review highlighted the problems facing the High Street and perhaps an insight into it’s future, to quote Mary Portas; ‘…those who see high streets purely as a commercial retail mix need to think again.’ Interesting. The High Street could become a cross between The Tate Modern and Argos, with a Starbucks, obviously.
Will 2012 be the year of a revolutionary new product like Graphene or Sugru that changes our lives? Will 3D TV really take off? Will we keep everything in a cloud? Will we pay for biscuits with our mobiles?
As usual, there are more questions than answers. We’re looking forward to asking some more and answering a few in 2012. We wish you all a prosperous new year.