Blog

Almeida Gold1 October—
We’ve just finished working on the latest show imagery for the Almeida Theatre. 
The new season is made up of four plays, which, as Artistic Director Rupert Goold explains; “…are in one sense a contrasting quartet – a controversial Shakespeare, a site-specific production of a major American playwright and two new plays by two of theatre’s most exciting writers. Yet in another sense, they are in dialogue, across centuries and across continents. In different ways, these plays ask the same question: How far are our lives defined by capitalism and its effects? And is it, to put it another way, really all about the money?”
Faced with these diverse plays, but unifying themes, and after a lot of exploration and head scratching, we teamed up with talented CGI artist Antoni Tudisco to create four striking gold objects, each pertinent in some way to the production that they represent. See if you can work out which is which, the four plays are: The Merchant of Venice, The Fever, Game and Carmen’s Disruption.

Tickets for the new season are on sale now, here. And you’ll see posters for these shows appearing across London soon. Almeida Gold1 October—
We’ve just finished working on the latest show imagery for the Almeida Theatre. 
The new season is made up of four plays, which, as Artistic Director Rupert Goold explains; “…are in one sense a contrasting quartet – a controversial Shakespeare, a site-specific production of a major American playwright and two new plays by two of theatre’s most exciting writers. Yet in another sense, they are in dialogue, across centuries and across continents. In different ways, these plays ask the same question: How far are our lives defined by capitalism and its effects? And is it, to put it another way, really all about the money?”
Faced with these diverse plays, but unifying themes, and after a lot of exploration and head scratching, we teamed up with talented CGI artist Antoni Tudisco to create four striking gold objects, each pertinent in some way to the production that they represent. See if you can work out which is which, the four plays are: The Merchant of Venice, The Fever, Game and Carmen’s Disruption.

Tickets for the new season are on sale now, here. And you’ll see posters for these shows appearing across London soon. Almeida Gold1 October—
We’ve just finished working on the latest show imagery for the Almeida Theatre. 
The new season is made up of four plays, which, as Artistic Director Rupert Goold explains; “…are in one sense a contrasting quartet – a controversial Shakespeare, a site-specific production of a major American playwright and two new plays by two of theatre’s most exciting writers. Yet in another sense, they are in dialogue, across centuries and across continents. In different ways, these plays ask the same question: How far are our lives defined by capitalism and its effects? And is it, to put it another way, really all about the money?”
Faced with these diverse plays, but unifying themes, and after a lot of exploration and head scratching, we teamed up with talented CGI artist Antoni Tudisco to create four striking gold objects, each pertinent in some way to the production that they represent. See if you can work out which is which, the four plays are: The Merchant of Venice, The Fever, Game and Carmen’s Disruption.

Tickets for the new season are on sale now, here. And you’ll see posters for these shows appearing across London soon. Almeida Gold1 October—
We’ve just finished working on the latest show imagery for the Almeida Theatre. 
The new season is made up of four plays, which, as Artistic Director Rupert Goold explains; “…are in one sense a contrasting quartet – a controversial Shakespeare, a site-specific production of a major American playwright and two new plays by two of theatre’s most exciting writers. Yet in another sense, they are in dialogue, across centuries and across continents. In different ways, these plays ask the same question: How far are our lives defined by capitalism and its effects? And is it, to put it another way, really all about the money?”
Faced with these diverse plays, but unifying themes, and after a lot of exploration and head scratching, we teamed up with talented CGI artist Antoni Tudisco to create four striking gold objects, each pertinent in some way to the production that they represent. See if you can work out which is which, the four plays are: The Merchant of Venice, The Fever, Game and Carmen’s Disruption.

Tickets for the new season are on sale now, here. And you’ll see posters for these shows appearing across London soon.

Almeida Gold
1 October

We’ve just finished working on the latest show imagery for the Almeida Theatre. 

The new season is made up of four plays, which, as Artistic Director Rupert Goold explains; “…are in one sense a contrasting quartet – a controversial Shakespeare, a site-specific production of a major American playwright and two new plays by two of theatre’s most exciting writers. Yet in another sense, they are in dialogue, across centuries and across continents. In different ways, these plays ask the same question: How far are our lives defined by capitalism and its effects? And is it, to put it another way, really all about the money?”

Faced with these diverse plays, but unifying themes, and after a lot of exploration and head scratching, we teamed up with talented CGI artist Antoni Tudisco to create four striking gold objects, each pertinent in some way to the production that they represent.

See if you can work out which is which, the four plays are: The Merchant of Venice, The Fever, Game and Carmen’s Disruption.

Tickets for the new season are on sale now, here. And you’ll see posters for these shows appearing across London soon.

More Stories29 August—
Our friends at More Partnership were in touch recently about another little project. Once again they were off to the CASE Europe Annual Conference, and wanted our help to produce something to take along that would explain the benefits of working with them.
For the same event last year, we produced a set of cards; ‘Get to know More’ but this year we wanted to take a different approach. More Partnership are expert fundraising consultants, and as we know from our experience working alongside them, a good story lies at the heart of persuasive fundraising. 
We took this idea of storytelling and produced a beautiful set of books, inspired by classic children’s stories. We teamed up with Jenny Bowers who illustrated some classic quotes from children’s literature (Alice in Wonderland, Peter Pan, Just So Stories etc.) These quotes correspond to, and help to explain, some of the many benefits of working with More in an interesting, effective and creative way.
A set of posters that helped to brighten up one of those ubiquitous exhibition stands helped to ensure the conference was a success, with fellow delegates and attendees left (to paraphrase Charles Dickens) ‘wanting More.’  More Stories29 August—
Our friends at More Partnership were in touch recently about another little project. Once again they were off to the CASE Europe Annual Conference, and wanted our help to produce something to take along that would explain the benefits of working with them.
For the same event last year, we produced a set of cards; ‘Get to know More’ but this year we wanted to take a different approach. More Partnership are expert fundraising consultants, and as we know from our experience working alongside them, a good story lies at the heart of persuasive fundraising. 
We took this idea of storytelling and produced a beautiful set of books, inspired by classic children’s stories. We teamed up with Jenny Bowers who illustrated some classic quotes from children’s literature (Alice in Wonderland, Peter Pan, Just So Stories etc.) These quotes correspond to, and help to explain, some of the many benefits of working with More in an interesting, effective and creative way.
A set of posters that helped to brighten up one of those ubiquitous exhibition stands helped to ensure the conference was a success, with fellow delegates and attendees left (to paraphrase Charles Dickens) ‘wanting More.’ 

More Stories
29 August

Our friends at More Partnership were in touch recently about another little project. Once again they were off to the CASE Europe Annual Conference, and wanted our help to produce something to take along that would explain the benefits of working with them.

For the same event last year, we produced a set of cards; ‘Get to know More’ but this year we wanted to take a different approach. More Partnership are expert fundraising consultants, and as we know from our experience working alongside them, a good story lies at the heart of persuasive fundraising. 

We took this idea of storytelling and produced a beautiful set of books, inspired by classic children’s stories. We teamed up with Jenny Bowers who illustrated some classic quotes from children’s literature (Alice in Wonderland, Peter Pan, Just So Stories etc.) These quotes correspond to, and help to explain, some of the many benefits of working with More in an interesting, effective and creative way.

A set of posters that helped to brighten up one of those ubiquitous exhibition stands helped to ensure the conference was a success, with fellow delegates and attendees left (to paraphrase Charles Dickens) ‘wanting More.’ 

Side projects8 August—
In between some of the larger, longer projects we work on at NB, we always relish the creative challenge of contributing to random side projects that we get asked to do. In fact, often we find these just as challenging and exciting as our client work.
Typically these tend to be posters, like this one, or this one, or this one, or this one, but we’ve also turned our hand to puzzles, bags, a beer and most recently a t-shirt. 
Over the last 17 years we’ve also contributed to literally hundreds of design books and exhibitions, magazines and blogs. We never tire of this and we are always chuffed to be asked. A couple of recent arrivals were Gavin Ambrose’s latest design book ‘Design Genius’ and the latest Typocircle ‘Circular’ magazine, in which I wrote a short introduction.
We love the opportunity to be creative, to challenge our team and ourselves - and we have fun doing it. Keep them coming!
Alan Dye Side projects8 August—
In between some of the larger, longer projects we work on at NB, we always relish the creative challenge of contributing to random side projects that we get asked to do. In fact, often we find these just as challenging and exciting as our client work.
Typically these tend to be posters, like this one, or this one, or this one, or this one, but we’ve also turned our hand to puzzles, bags, a beer and most recently a t-shirt. 
Over the last 17 years we’ve also contributed to literally hundreds of design books and exhibitions, magazines and blogs. We never tire of this and we are always chuffed to be asked. A couple of recent arrivals were Gavin Ambrose’s latest design book ‘Design Genius’ and the latest Typocircle ‘Circular’ magazine, in which I wrote a short introduction.
We love the opportunity to be creative, to challenge our team and ourselves - and we have fun doing it. Keep them coming!
Alan Dye Side projects8 August—
In between some of the larger, longer projects we work on at NB, we always relish the creative challenge of contributing to random side projects that we get asked to do. In fact, often we find these just as challenging and exciting as our client work.
Typically these tend to be posters, like this one, or this one, or this one, or this one, but we’ve also turned our hand to puzzles, bags, a beer and most recently a t-shirt. 
Over the last 17 years we’ve also contributed to literally hundreds of design books and exhibitions, magazines and blogs. We never tire of this and we are always chuffed to be asked. A couple of recent arrivals were Gavin Ambrose’s latest design book ‘Design Genius’ and the latest Typocircle ‘Circular’ magazine, in which I wrote a short introduction.
We love the opportunity to be creative, to challenge our team and ourselves - and we have fun doing it. Keep them coming!
Alan Dye Side projects8 August—
In between some of the larger, longer projects we work on at NB, we always relish the creative challenge of contributing to random side projects that we get asked to do. In fact, often we find these just as challenging and exciting as our client work.
Typically these tend to be posters, like this one, or this one, or this one, or this one, but we’ve also turned our hand to puzzles, bags, a beer and most recently a t-shirt. 
Over the last 17 years we’ve also contributed to literally hundreds of design books and exhibitions, magazines and blogs. We never tire of this and we are always chuffed to be asked. A couple of recent arrivals were Gavin Ambrose’s latest design book ‘Design Genius’ and the latest Typocircle ‘Circular’ magazine, in which I wrote a short introduction.
We love the opportunity to be creative, to challenge our team and ourselves - and we have fun doing it. Keep them coming!
Alan Dye

Side projects
8 August

In between some of the larger, longer projects we work on at NB, we always relish the creative challenge of contributing to random side projects that we get asked to do. In fact, often we find these just as challenging and exciting as our client work.

Typically these tend to be posters, like this one, or this one, or this one, or this one, but we’ve also turned our hand to puzzles, bags, a beer and most recently a t-shirt

Over the last 17 years we’ve also contributed to literally hundreds of design books and exhibitions, magazines and blogs. We never tire of this and we are always chuffed to be asked. A couple of recent arrivals were Gavin Ambrose’s latest design book ‘Design Genius’ and the latest Typocircle ‘Circular’ magazine, in which I wrote a short introduction.

We love the opportunity to be creative, to challenge our team and ourselves - and we have fun doing it. Keep them coming!

Alan Dye

Brandy. Not just for Christmas.25 July—
To me, brandy was my mum, rummaging under the stairs, looking for the seasonal dusty bottle of brown liquid that was then heroically sprinkled over the Christmas pudding and set alight! I remember the intense blue flame, fabulous smell and thinking I’m loving this little bit of danger at the Christmas table – but I hated the pudding.
I love this seasonal ritual and I love what we do at NB, as I find myself continually learning. Our eclectic and varied mix of clients; from Russian banks, property developers and universities to start-ups for the older generation (and just about everything else in-between) means that each project comes with a whole world of information to take on board.
The Domecq 1820 Brandy project was no different. We learnt about the unique barrel aged ‘Criaderas’ and ‘Solera’ method of production, which is popular in the Jerez region of Spain. We delved into the incredibly rich history of wine and brandy production in Jerez itself, and the many generations of the famous Domecq family who have lived and worked in this region for years. 
Once we had done our homework - including the tasting - we then could apply our knowledge to our two very specific design briefs, re-launching this popular brandy in two distinctly different markets; the UK and The Baltics.
For the UK design, pictured left, we moved away from the dusty existing look and introduced a sleek, contemporary, screen printed finish. Interestingly, the Baltic market was found to respond better to the story of Don Pedro Domecq, so working with illustrator Steven Noble we created a portrait of the man himself to adorn the bottle. As I write, I’m sure there is a bottle somewhere, collecting dust, getting ready for that famous Christmas ritual.
You can see more of our work with Pernod Ricard Esapaña here.
Alan Dye Brandy. Not just for Christmas.25 July—
To me, brandy was my mum, rummaging under the stairs, looking for the seasonal dusty bottle of brown liquid that was then heroically sprinkled over the Christmas pudding and set alight! I remember the intense blue flame, fabulous smell and thinking I’m loving this little bit of danger at the Christmas table – but I hated the pudding.
I love this seasonal ritual and I love what we do at NB, as I find myself continually learning. Our eclectic and varied mix of clients; from Russian banks, property developers and universities to start-ups for the older generation (and just about everything else in-between) means that each project comes with a whole world of information to take on board.
The Domecq 1820 Brandy project was no different. We learnt about the unique barrel aged ‘Criaderas’ and ‘Solera’ method of production, which is popular in the Jerez region of Spain. We delved into the incredibly rich history of wine and brandy production in Jerez itself, and the many generations of the famous Domecq family who have lived and worked in this region for years. 
Once we had done our homework - including the tasting - we then could apply our knowledge to our two very specific design briefs, re-launching this popular brandy in two distinctly different markets; the UK and The Baltics.
For the UK design, pictured left, we moved away from the dusty existing look and introduced a sleek, contemporary, screen printed finish. Interestingly, the Baltic market was found to respond better to the story of Don Pedro Domecq, so working with illustrator Steven Noble we created a portrait of the man himself to adorn the bottle. As I write, I’m sure there is a bottle somewhere, collecting dust, getting ready for that famous Christmas ritual.
You can see more of our work with Pernod Ricard Esapaña here.
Alan Dye

Brandy. Not just for Christmas.
25 July

To me, brandy was my mum, rummaging under the stairs, looking for the seasonal dusty bottle of brown liquid that was then heroically sprinkled over the Christmas pudding and set alight! I remember the intense blue flame, fabulous smell and thinking I’m loving this little bit of danger at the Christmas table – but I hated the pudding.

I love this seasonal ritual and I love what we do at NB, as I find myself continually learning. Our eclectic and varied mix of clients; from Russian banks, property developers and universities to start-ups for the older generation (and just about everything else in-between) means that each project comes with a whole world of information to take on board.

The Domecq 1820 Brandy project was no different. We learnt about the unique barrel aged ‘Criaderas’ and ‘Solera’ method of production, which is popular in the Jerez region of Spain. We delved into the incredibly rich history of wine and brandy production in Jerez itself, and the many generations of the famous Domecq family who have lived and worked in this region for years. 

Once we had done our homework - including the tasting - we then could apply our knowledge to our two very specific design briefs, re-launching this popular brandy in two distinctly different markets; the UK and The Baltics.

For the UK design, pictured left, we moved away from the dusty existing look and introduced a sleek, contemporary, screen printed finish. Interestingly, the Baltic market was found to respond better to the story of Don Pedro Domecq, so working with illustrator Steven Noble we created a portrait of the man himself to adorn the bottle. As I write, I’m sure there is a bottle somewhere, collecting dust, getting ready for that famous Christmas ritual.

You can see more of our work with Pernod Ricard Esapaña here.

Alan Dye

Germany vs Argentina14 July—After last night’s world cup final, Germany and Argentina are the talk of the studio (sort of). A discussion about which country would win away from the football pitch opened up, so we decided to put our top five ‘penalty takers’ for each country together.Germany:BratwurstArgued by some in the studio to be Germany’s biggest gift to the world, the Bratwurst (dating back to 1313) is available in over 30 varieties, and was invented as a means of survival during the cold winter months.BauhausArgued by some in the studio to be Germany’s biggest gift to the world, the infamous German art school has had, and continues to have, a lasting influence on designers for generations.Otl AicherWell known for his work on the ’72 Summer Olympics, his typography, colour and pictograms are a reference point for a number of designers – see our work for John Lewis Broadband.
Blackletter“Developed… as an increasingly literate 12th-century Europe required new books in many different subjects” Most people will recognise Blackletter as the typeface used in Gutenberg’s Bible – the first book printed using movable type.BMWAs Michael Wolff writes “From whatever point of view you choose – whether you’re expecting to see a maker of luxury cars or efficient taxis – the BMW experience will provide consistent patterns of details which will lead you into making favourable judgements.”—Argentina:
The TangoNot to be confused with the popular fizzy drink, the Tango is now on a UNESCO intangible cultural heritage list, cementing its importance as an intangible cultural asset. It is believed that tango makes people feel more relaxed, sexier, and less depressed, and increases testosterone levels.
WineArgentina is the worlds fifth largest producer of wine, although historically, the country has been more concerned with quantity rather than quality (90% of wine produced is drunk in the country, with the majority of wine produced classed as ‘unexportable.’) The Argentinian wine that does reach our shores is thoroughly enjoyed at NB.
Plastic SurgeryDid you know that Argentina is the world’s capital of plastic surgery? Well, a combination of a plentiful supply of highly skilled surgeons and a devaluing of the Argentine currency has lead to locals and tourists alike flocking to waiting rooms across the nation.
Eva Peron‘Evita’ as she is affectionately known, was the wife of the Argentinian president Juán Peron and the First Lady of Argentina from ‘46 to ‘52. Her story was immortalised by Madonna in the film ‘Evita’ which gave us this classic tune.
Lionel MessiWhilst he wasn’t quite at his best against the Germans, Lionel’s story is an interesting one. The child of a steel worker and a part-time cleaner, Léo was diagnosed with growth hormone deficiency aged 11, but turned a weakness into a strength and is now widely regarded as the world’s best player, using his diminutive size and stature to outfox, outmanoeuvre and flummox his opponents.
The result:Germany 1-0 Argentina (after extra time). Germany vs Argentina14 July—After last night’s world cup final, Germany and Argentina are the talk of the studio (sort of). A discussion about which country would win away from the football pitch opened up, so we decided to put our top five ‘penalty takers’ for each country together.Germany:BratwurstArgued by some in the studio to be Germany’s biggest gift to the world, the Bratwurst (dating back to 1313) is available in over 30 varieties, and was invented as a means of survival during the cold winter months.BauhausArgued by some in the studio to be Germany’s biggest gift to the world, the infamous German art school has had, and continues to have, a lasting influence on designers for generations.Otl AicherWell known for his work on the ’72 Summer Olympics, his typography, colour and pictograms are a reference point for a number of designers – see our work for John Lewis Broadband.
Blackletter“Developed… as an increasingly literate 12th-century Europe required new books in many different subjects” Most people will recognise Blackletter as the typeface used in Gutenberg’s Bible – the first book printed using movable type.BMWAs Michael Wolff writes “From whatever point of view you choose – whether you’re expecting to see a maker of luxury cars or efficient taxis – the BMW experience will provide consistent patterns of details which will lead you into making favourable judgements.”—Argentina:
The TangoNot to be confused with the popular fizzy drink, the Tango is now on a UNESCO intangible cultural heritage list, cementing its importance as an intangible cultural asset. It is believed that tango makes people feel more relaxed, sexier, and less depressed, and increases testosterone levels.
WineArgentina is the worlds fifth largest producer of wine, although historically, the country has been more concerned with quantity rather than quality (90% of wine produced is drunk in the country, with the majority of wine produced classed as ‘unexportable.’) The Argentinian wine that does reach our shores is thoroughly enjoyed at NB.
Plastic SurgeryDid you know that Argentina is the world’s capital of plastic surgery? Well, a combination of a plentiful supply of highly skilled surgeons and a devaluing of the Argentine currency has lead to locals and tourists alike flocking to waiting rooms across the nation.
Eva Peron‘Evita’ as she is affectionately known, was the wife of the Argentinian president Juán Peron and the First Lady of Argentina from ‘46 to ‘52. Her story was immortalised by Madonna in the film ‘Evita’ which gave us this classic tune.
Lionel MessiWhilst he wasn’t quite at his best against the Germans, Lionel’s story is an interesting one. The child of a steel worker and a part-time cleaner, Léo was diagnosed with growth hormone deficiency aged 11, but turned a weakness into a strength and is now widely regarded as the world’s best player, using his diminutive size and stature to outfox, outmanoeuvre and flummox his opponents.
The result:Germany 1-0 Argentina (after extra time). Germany vs Argentina14 July—After last night’s world cup final, Germany and Argentina are the talk of the studio (sort of). A discussion about which country would win away from the football pitch opened up, so we decided to put our top five ‘penalty takers’ for each country together.Germany:BratwurstArgued by some in the studio to be Germany’s biggest gift to the world, the Bratwurst (dating back to 1313) is available in over 30 varieties, and was invented as a means of survival during the cold winter months.BauhausArgued by some in the studio to be Germany’s biggest gift to the world, the infamous German art school has had, and continues to have, a lasting influence on designers for generations.Otl AicherWell known for his work on the ’72 Summer Olympics, his typography, colour and pictograms are a reference point for a number of designers – see our work for John Lewis Broadband.
Blackletter“Developed… as an increasingly literate 12th-century Europe required new books in many different subjects” Most people will recognise Blackletter as the typeface used in Gutenberg’s Bible – the first book printed using movable type.BMWAs Michael Wolff writes “From whatever point of view you choose – whether you’re expecting to see a maker of luxury cars or efficient taxis – the BMW experience will provide consistent patterns of details which will lead you into making favourable judgements.”—Argentina:
The TangoNot to be confused with the popular fizzy drink, the Tango is now on a UNESCO intangible cultural heritage list, cementing its importance as an intangible cultural asset. It is believed that tango makes people feel more relaxed, sexier, and less depressed, and increases testosterone levels.
WineArgentina is the worlds fifth largest producer of wine, although historically, the country has been more concerned with quantity rather than quality (90% of wine produced is drunk in the country, with the majority of wine produced classed as ‘unexportable.’) The Argentinian wine that does reach our shores is thoroughly enjoyed at NB.
Plastic SurgeryDid you know that Argentina is the world’s capital of plastic surgery? Well, a combination of a plentiful supply of highly skilled surgeons and a devaluing of the Argentine currency has lead to locals and tourists alike flocking to waiting rooms across the nation.
Eva Peron‘Evita’ as she is affectionately known, was the wife of the Argentinian president Juán Peron and the First Lady of Argentina from ‘46 to ‘52. Her story was immortalised by Madonna in the film ‘Evita’ which gave us this classic tune.
Lionel MessiWhilst he wasn’t quite at his best against the Germans, Lionel’s story is an interesting one. The child of a steel worker and a part-time cleaner, Léo was diagnosed with growth hormone deficiency aged 11, but turned a weakness into a strength and is now widely regarded as the world’s best player, using his diminutive size and stature to outfox, outmanoeuvre and flummox his opponents.
The result:Germany 1-0 Argentina (after extra time). Germany vs Argentina14 July—After last night’s world cup final, Germany and Argentina are the talk of the studio (sort of). A discussion about which country would win away from the football pitch opened up, so we decided to put our top five ‘penalty takers’ for each country together.Germany:BratwurstArgued by some in the studio to be Germany’s biggest gift to the world, the Bratwurst (dating back to 1313) is available in over 30 varieties, and was invented as a means of survival during the cold winter months.BauhausArgued by some in the studio to be Germany’s biggest gift to the world, the infamous German art school has had, and continues to have, a lasting influence on designers for generations.Otl AicherWell known for his work on the ’72 Summer Olympics, his typography, colour and pictograms are a reference point for a number of designers – see our work for John Lewis Broadband.
Blackletter“Developed… as an increasingly literate 12th-century Europe required new books in many different subjects” Most people will recognise Blackletter as the typeface used in Gutenberg’s Bible – the first book printed using movable type.BMWAs Michael Wolff writes “From whatever point of view you choose – whether you’re expecting to see a maker of luxury cars or efficient taxis – the BMW experience will provide consistent patterns of details which will lead you into making favourable judgements.”—Argentina:
The TangoNot to be confused with the popular fizzy drink, the Tango is now on a UNESCO intangible cultural heritage list, cementing its importance as an intangible cultural asset. It is believed that tango makes people feel more relaxed, sexier, and less depressed, and increases testosterone levels.
WineArgentina is the worlds fifth largest producer of wine, although historically, the country has been more concerned with quantity rather than quality (90% of wine produced is drunk in the country, with the majority of wine produced classed as ‘unexportable.’) The Argentinian wine that does reach our shores is thoroughly enjoyed at NB.
Plastic SurgeryDid you know that Argentina is the world’s capital of plastic surgery? Well, a combination of a plentiful supply of highly skilled surgeons and a devaluing of the Argentine currency has lead to locals and tourists alike flocking to waiting rooms across the nation.
Eva Peron‘Evita’ as she is affectionately known, was the wife of the Argentinian president Juán Peron and the First Lady of Argentina from ‘46 to ‘52. Her story was immortalised by Madonna in the film ‘Evita’ which gave us this classic tune.
Lionel MessiWhilst he wasn’t quite at his best against the Germans, Lionel’s story is an interesting one. The child of a steel worker and a part-time cleaner, Léo was diagnosed with growth hormone deficiency aged 11, but turned a weakness into a strength and is now widely regarded as the world’s best player, using his diminutive size and stature to outfox, outmanoeuvre and flummox his opponents.
The result:Germany 1-0 Argentina (after extra time).

Germany vs Argentina
14 July


After last night’s world cup final, Germany and Argentina are the talk of the studio (sort of). A discussion about which country would win away from the football pitch opened up, so we decided to put our top five ‘penalty takers’ for each country together.

Germany:

Bratwurst
Argued by some in the studio to be Germany’s biggest gift to the world, the Bratwurst (dating back to 1313) is available in over 30 varieties, and was invented as a means of survival during the cold winter months.

Bauhaus
Argued by some in the studio to be Germany’s biggest gift to the world, the infamous German art school has had, and continues to have, a lasting influence on designers for generations.

Otl Aicher
Well known for his work on the ’72 Summer Olympics, his typography, colour and pictograms are a reference point for a number of designers – see our work for John Lewis Broadband.

Blackletter
“Developed… as an increasingly literate 12th-century Europe required new books in many different subjects” Most people will recognise Blackletter as the typeface used in Gutenberg’s Bible – the first book printed using movable type.

BMW
As Michael Wolff writes “From whatever point of view you choose – whether you’re expecting to see a maker of luxury cars or efficient taxis – the BMW experience will provide consistent patterns of details which will lead you into making favourable judgements.”


Argentina:

The Tango
Not to be confused with the popular fizzy drink, the Tango is now on a UNESCO intangible cultural heritage list, cementing its importance as an intangible cultural asset. It is believed that tango makes people feel more relaxed, sexier, and less depressed, and increases testosterone levels.

Wine
Argentina is the worlds fifth largest producer of wine, although historically, the country has been more concerned with quantity rather than quality (90% of wine produced is drunk in the country, with the majority of wine produced classed as ‘unexportable.’) The Argentinian wine that does reach our shores is thoroughly enjoyed at NB.

Plastic Surgery
Did you know that Argentina is the world’s capital of plastic surgery? Well, a combination of a plentiful supply of highly skilled surgeons and a devaluing of the Argentine currency has lead to locals and tourists alike flocking to waiting rooms across the nation.

Eva Peron
‘Evita’ as she is affectionately known, was the wife of the Argentinian president Juán Peron and the First Lady of Argentina from ‘46 to ‘52. Her story was immortalised by Madonna in the film ‘Evita’ which gave us this classic tune.

Lionel Messi
Whilst he wasn’t quite at his best against the Germans, Lionel’s story is an interesting one. The child of a steel worker and a part-time cleaner, Léo was diagnosed with growth hormone deficiency aged 11, but turned a weakness into a strength and is now widely regarded as the world’s best player, using his diminutive size and stature to outfox, outmanoeuvre and flummox his opponents.

The result:
Germany 1-0 Argentina (after extra time).

Yorkshire in Yellow7 July—
To celebrate the famous Tour de France starting on UK shores, Sheffield’s Millennium Gallery is hosting an exhibition of ‘yellow jerseys’ designed by a whole host of well known designers. In total there are 111 designs, to mark the 111 years of the Le Tour. 
Our submission, left, is also available for purchase in the form of a t-shirt from here. The Yorkshire in Yellow exhibition runs until September 7th and is a partnership between Made North and Museums Sheffield.

Yorkshire in Yellow
7 July

To celebrate the famous Tour de France starting on UK shores, Sheffield’s Millennium Gallery is hosting an exhibition of ‘yellow jerseys’ designed by a whole host of well known designers. In total there are 111 designs, to mark the 111 years of the Le Tour.

Our submission, left, is also available for purchase in the form of a t-shirt from hereThe Yorkshire in Yellow exhibition runs until September 7th and is a partnership between Made North and Museums Sheffield.

Making a Little Revolution17 June—
Creating a theatre production image can be tricky – lots of creative stakeholders on the production side and a complex and challenging narrative to reduce down into a single image that has a very broad appeal. 
Armed with a short synopsis of the Almeida’s latest production, Little Revolution, and following some discussion, we hit upon the idea of smashing a mug with a brick. The brick throwing is a nice nod to the theme of rioting, and the overall scene has a feeling of drama and tension, but what mug should we smash? And where can we buy one single brick?
After lots of deliberation and a few scouting trips to John Lewis we came back with 15 beautiful, symbolic china mugs from some well known designers and a handful of keep calm and carry on mugs from one of those tacky souvenir shops (we were particularly looking forward to smashing these). However, after a quick conversation with photographer, Bruno Drummond, we realised 15 wasn’t going to be nearly enough mugs. 
After some creative mug shopping (buying cheap ‘stunt doubles’ to stand in for the more expensive mugs in test shots) we eventually had closer to 100 ready for the big day. By then we had managed to acquire a brick (don’t ask), and an industrial size bucket of tea too. 
Some clever rigging, expert timing, a lot of trial and error and we had some amazing stills to choose from - and a lot of mopping up to do. 
A little bit of a tidy up in post production and with the addition of some expressive typography, we have our final image.
You can catch Little Revolution at the Almeida from 26 August. Thanks to Bruno and his team for all the hard work, we had a smashing time. Making a Little Revolution17 June—
Creating a theatre production image can be tricky – lots of creative stakeholders on the production side and a complex and challenging narrative to reduce down into a single image that has a very broad appeal. 
Armed with a short synopsis of the Almeida’s latest production, Little Revolution, and following some discussion, we hit upon the idea of smashing a mug with a brick. The brick throwing is a nice nod to the theme of rioting, and the overall scene has a feeling of drama and tension, but what mug should we smash? And where can we buy one single brick?
After lots of deliberation and a few scouting trips to John Lewis we came back with 15 beautiful, symbolic china mugs from some well known designers and a handful of keep calm and carry on mugs from one of those tacky souvenir shops (we were particularly looking forward to smashing these). However, after a quick conversation with photographer, Bruno Drummond, we realised 15 wasn’t going to be nearly enough mugs. 
After some creative mug shopping (buying cheap ‘stunt doubles’ to stand in for the more expensive mugs in test shots) we eventually had closer to 100 ready for the big day. By then we had managed to acquire a brick (don’t ask), and an industrial size bucket of tea too. 
Some clever rigging, expert timing, a lot of trial and error and we had some amazing stills to choose from - and a lot of mopping up to do. 
A little bit of a tidy up in post production and with the addition of some expressive typography, we have our final image.
You can catch Little Revolution at the Almeida from 26 August. Thanks to Bruno and his team for all the hard work, we had a smashing time. Making a Little Revolution17 June—
Creating a theatre production image can be tricky – lots of creative stakeholders on the production side and a complex and challenging narrative to reduce down into a single image that has a very broad appeal. 
Armed with a short synopsis of the Almeida’s latest production, Little Revolution, and following some discussion, we hit upon the idea of smashing a mug with a brick. The brick throwing is a nice nod to the theme of rioting, and the overall scene has a feeling of drama and tension, but what mug should we smash? And where can we buy one single brick?
After lots of deliberation and a few scouting trips to John Lewis we came back with 15 beautiful, symbolic china mugs from some well known designers and a handful of keep calm and carry on mugs from one of those tacky souvenir shops (we were particularly looking forward to smashing these). However, after a quick conversation with photographer, Bruno Drummond, we realised 15 wasn’t going to be nearly enough mugs. 
After some creative mug shopping (buying cheap ‘stunt doubles’ to stand in for the more expensive mugs in test shots) we eventually had closer to 100 ready for the big day. By then we had managed to acquire a brick (don’t ask), and an industrial size bucket of tea too. 
Some clever rigging, expert timing, a lot of trial and error and we had some amazing stills to choose from - and a lot of mopping up to do. 
A little bit of a tidy up in post production and with the addition of some expressive typography, we have our final image.
You can catch Little Revolution at the Almeida from 26 August. Thanks to Bruno and his team for all the hard work, we had a smashing time. Making a Little Revolution17 June—
Creating a theatre production image can be tricky – lots of creative stakeholders on the production side and a complex and challenging narrative to reduce down into a single image that has a very broad appeal. 
Armed with a short synopsis of the Almeida’s latest production, Little Revolution, and following some discussion, we hit upon the idea of smashing a mug with a brick. The brick throwing is a nice nod to the theme of rioting, and the overall scene has a feeling of drama and tension, but what mug should we smash? And where can we buy one single brick?
After lots of deliberation and a few scouting trips to John Lewis we came back with 15 beautiful, symbolic china mugs from some well known designers and a handful of keep calm and carry on mugs from one of those tacky souvenir shops (we were particularly looking forward to smashing these). However, after a quick conversation with photographer, Bruno Drummond, we realised 15 wasn’t going to be nearly enough mugs. 
After some creative mug shopping (buying cheap ‘stunt doubles’ to stand in for the more expensive mugs in test shots) we eventually had closer to 100 ready for the big day. By then we had managed to acquire a brick (don’t ask), and an industrial size bucket of tea too. 
Some clever rigging, expert timing, a lot of trial and error and we had some amazing stills to choose from - and a lot of mopping up to do. 
A little bit of a tidy up in post production and with the addition of some expressive typography, we have our final image.
You can catch Little Revolution at the Almeida from 26 August. Thanks to Bruno and his team for all the hard work, we had a smashing time.

Making a Little Revolution
17 June

Creating a theatre production image can be tricky – lots of creative stakeholders on the production side and a complex and challenging narrative to reduce down into a single image that has a very broad appeal. 

Armed with a short synopsis of the Almeida’s latest production, Little Revolution, and following some discussion, we hit upon the idea of smashing a mug with a brick. The brick throwing is a nice nod to the theme of rioting, and the overall scene has a feeling of drama and tension, but what mug should we smash? And where can we buy one single brick?

After lots of deliberation and a few scouting trips to John Lewis we came back with 15 beautiful, symbolic china mugs from some well known designers and a handful of keep calm and carry on mugs from one of those tacky souvenir shops (we were particularly looking forward to smashing these). However, after a quick conversation with photographer, Bruno Drummond, we realised 15 wasn’t going to be nearly enough mugs. 

After some creative mug shopping (buying cheap ‘stunt doubles’ to stand in for the more expensive mugs in test shots) we eventually had closer to 100 ready for the big day. By then we had managed to acquire a brick (don’t ask), and an industrial size bucket of tea too. 

Some clever rigging, expert timing, a lot of trial and error and we had some amazing stills to choose from - and a lot of mopping up to do. 

A little bit of a tidy up in post production and with the addition of some expressive typography, we have our final image.

You can catch Little Revolution at the Almeida from 26 August. Thanks to Bruno and his team for all the hard work, we had a smashing time.

JLAB1 May—
We were excited to be involved in creating an identity for JLab, a new venture from John Lewis in collaboration with Stuart Marks.
As part of the retailer’s 150th anniversary, it will choose five startups to take part in the programme over the summer. Whilst on the JLab programme, startups will develop their products, supported by a team of John Lewis leaders and external mentors.
At the end of the programme, JLab will select a winner and back it with a £100,000 investment. If the project is a success the idea will be introduced across its 40 stores.
The simple visual identity we designed was enough to get the programme up and running and will be evolved and expanded over the coming months. 
You can read more about JLab over on the Guardian and you can see more of our work with John Lewis here and here.

JLAB
1 May

We were excited to be involved in creating an identity for JLab, a new venture from John Lewis in collaboration with Stuart Marks.

As part of the retailer’s 150th anniversary, it will choose five startups to take part in the programme over the summer. Whilst on the JLab programme, startups will develop their products, supported by a team of John Lewis leaders and external mentors.

At the end of the programme, JLab will select a winner and back it with a £100,000 investment. If the project is a success the idea will be introduced across its 40 stores.

The simple visual identity we designed was enough to get the programme up and running and will be evolved and expanded over the coming months. 

You can read more about JLab over on the Guardian and you can see more of our work with John Lewis here and here.

Control or release?3 April—
Recently, someone asked me: 
‘To build a successful brand, is it better to control every aspect of the brand, or to encourage people to adopt it and adapt it?’
This is - on the surface - a pretty straightforward question, but I think the answer is much less so. 
For starters, we need to work out exactly what those phrases mean. 
For arguments sake, let’s agree that ‘controlling every aspect of the brand’ is about quality control and keeping standards high. 
Let’s also agree that the ‘adopt and adapt’ approach is all about flexibility, adapting and reacting. 
Firstly, ‘adopt and adapt’ feels creative and exciting. It’s about putting a brand into the hands of others. This could lead to improvements in both the economic and social value of a brand. So that’s a real positive. Or it could go tragically wrong. Which isn’t a real positive.
We all know one size doesn’t fit all. There is no single answer and maybe there should be a difference in how we look after product brands compared to service brands. Allow me to explain…
When getting a new product brand off the ground - let’s pretend we’re launching Coke – consistency trumps flexibility. We would want our customers to enjoy the same type of experience, consistently, wherever and however they use the product (Coke = refreshment). The more consistent this experience is, the stronger that brand becomes in the mind. 
On the other hand, a service brand – let’s pretend we’re launching FedEx – adaptability and flexibility trump consistency. At the very least we would expect a reliable service, but that personal touch and going ‘above and beyond’ to meet customer’s needs separate the great from the good in this area. 
This question also highlights the changing role of brand managers and brand consultancies – moving away from visual identity systems and ‘brand police’ to a job that is all about establishing, enthusing and communicating the brand’s values at every available opportunity. I think most of the brand mangers I’ve come across at NB would support this observation. 
Apple, for want of a better example, offer a range of products and services that are of a consistent quality. From Chicago to Singapore, there is a consistency and coherence to the brand’s visual identity, packaging, materials, advertising, service and so on.
However, one could argue (and I am) that without a certain Mr Job’s drive to develop, innovate and adapt - and forcing that spirit of innovation into his employees - Apple would not have invented those products in the first place, or be the brand it is now. 
Without wanting to lower the tone, the answer to the question is a bit like farting in a crowded room; you need to hold tight and let go.  
Tom Moloney

Control or release?
3 April

Recently, someone asked me: 

‘To build a successful brand, is it better to control every aspect of the brand, or to encourage people to adopt it and adapt it?’

This is - on the surface - a pretty straightforward question, but I think the answer is much less so. 

For starters, we need to work out exactly what those phrases mean. 

For arguments sake, let’s agree that ‘controlling every aspect of the brand’ is about quality control and keeping standards high. 

Let’s also agree that the ‘adopt and adapt’ approach is all about flexibility, adapting and reacting. 

Firstly, ‘adopt and adapt’ feels creative and exciting. It’s about putting a brand into the hands of others. This could lead to improvements in both the economic and social value of a brand. So that’s a real positive. Or it could go tragically wrong. Which isn’t a real positive.

We all know one size doesn’t fit all. There is no single answer and maybe there should be a difference in how we look after product brands compared to service brands. Allow me to explain…

When getting a new product brand off the ground - let’s pretend we’re launching Coke – consistency trumps flexibility. We would want our customers to enjoy the same type of experience, consistently, wherever and however they use the product (Coke = refreshment). The more consistent this experience is, the stronger that brand becomes in the mind. 

On the other hand, a service brand – let’s pretend we’re launching FedEx – adaptability and flexibility trump consistency. At the very least we would expect a reliable service, but that personal touch and going ‘above and beyond’ to meet customer’s needs separate the great from the good in this area. 

This question also highlights the changing role of brand managers and brand consultancies – moving away from visual identity systems and ‘brand police’ to a job that is all about establishing, enthusing and communicating the brand’s values at every available opportunity. I think most of the brand mangers I’ve come across at NB would support this observation. 

Apple, for want of a better example, offer a range of products and services that are of a consistent quality. From Chicago to Singapore, there is a consistency and coherence to the brand’s visual identity, packaging, materials, advertising, service and so on.

However, one could argue (and I am) that without a certain Mr Job’s drive to develop, innovate and adapt - and forcing that spirit of innovation into his employees - Apple would not have invented those products in the first place, or be the brand it is now. 

Without wanting to lower the tone, the answer to the question is a bit like farting in a crowded room; you need to hold tight and let go.  

Tom Moloney

Enjoy the show3 April—
As part of our recent rebrand of the Almeida Theatre we’ve had the opportunity to design imagery for what have become some of the Almeida’s most successful shows. 
The latest production, which opens very soon, is the world premiere of King Charles III – a ‘future history’ play by Mike Bartlett.  As described on the Almeida website, this “…controversial new play explores the people beneath the crowns, the unwritten rules of our democracy, and the conscience of Britain’s most famous family.”
One of the themes for our brief was around censorship of the press - hence the gag over Charles’s mouth. This censorship theme strangely came back to haunt us when sending our design (top image) to be printed and installed in and around Angel and Highbury & Islington tube stations. We were informed that our design had been “disapproved, in accordance with tfl’s guidelines, because it contains an image of a living member of the Royal Family (and in particular, as His Highness is represented as “gagged”).” 
We got round the problem by pixelating the entire face, which works equally well - if not better - than the original image. 
This isn’t the first time we’ve had a scrape with controversy, our D&AD New Blood Suicides campaign received acclaim and scorn in equal measure, but it is the first time we’ve been in trouble for gagging a member of the royal family!
You can book tickets to the production here, read an interesting article about the future history play here and see more of our work with Almeida here.  Enjoy the show3 April—
As part of our recent rebrand of the Almeida Theatre we’ve had the opportunity to design imagery for what have become some of the Almeida’s most successful shows. 
The latest production, which opens very soon, is the world premiere of King Charles III – a ‘future history’ play by Mike Bartlett.  As described on the Almeida website, this “…controversial new play explores the people beneath the crowns, the unwritten rules of our democracy, and the conscience of Britain’s most famous family.”
One of the themes for our brief was around censorship of the press - hence the gag over Charles’s mouth. This censorship theme strangely came back to haunt us when sending our design (top image) to be printed and installed in and around Angel and Highbury & Islington tube stations. We were informed that our design had been “disapproved, in accordance with tfl’s guidelines, because it contains an image of a living member of the Royal Family (and in particular, as His Highness is represented as “gagged”).” 
We got round the problem by pixelating the entire face, which works equally well - if not better - than the original image. 
This isn’t the first time we’ve had a scrape with controversy, our D&AD New Blood Suicides campaign received acclaim and scorn in equal measure, but it is the first time we’ve been in trouble for gagging a member of the royal family!
You can book tickets to the production here, read an interesting article about the future history play here and see more of our work with Almeida here. 

Enjoy the show
3 April

As part of our recent rebrand of the Almeida Theatre we’ve had the opportunity to design imagery for what have become some of the Almeida’s most successful shows. 

The latest production, which opens very soon, is the world premiere of King Charles III – a ‘future history’ play by Mike Bartlett.  As described on the Almeida website, this “…controversial new play explores the people beneath the crowns, the unwritten rules of our democracy, and the conscience of Britain’s most famous family.”

One of the themes for our brief was around censorship of the press - hence the gag over Charles’s mouth. This censorship theme strangely came back to haunt us when sending our design (top image) to be printed and installed in and around Angel and Highbury & Islington tube stations. We were informed that our design had been “disapproved, in accordance with tfl’s guidelines, because it contains an image of a living member of the Royal Family (and in particular, as His Highness is represented as “gagged”).” 

We got round the problem by pixelating the entire face, which works equally well - if not better - than the original image.

This isn’t the first time we’ve had a scrape with controversy, our D&AD New Blood Suicides campaign received acclaim and scorn in equal measure, but it is the first time we’ve been in trouble for gagging a member of the royal family!

You can book tickets to the production here, read an interesting article about the future history play here and see more of our work with Almeida here.